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  • East Coast Wings + Grill Develops Quick Casual Model for Franchise Expansion into New Market | State

East Coast Wings + Grill Develops Quick Casual Model for Franchise Expansion into New Market | State

By on November 3, 2021 0

WINSTON-SALEM, North Carolina, November 3, 2021 / PRNewswire / – After demonstrating a solid unit economy with less square footage in multiple locations, the full-service family restaurant franchise East Coast Wings + Grill continues to evolve with the development of a fast-paced, casual model that will be offered to franchisees in new markets across the country.

The redesigned model is designed with low overhead costs and maximum unit production in mind, while maintaining the brand’s high food grade standards. The latest redesigned model – dubbed “ECW 2.0” – reduced development costs by approximately 30% and reduced square footage by 27%, while maintaining sales at the unit level of original larger store layouts. . Existing locations that were converted to the full-service “2.0” model showed an average 12.5% ​​increase in gross sales.

After seeing the success of the 2.0 model, the CEO Sam ballas personally invested in the relocation of the brand Clemmons, North Carolina restaurant in September 2020 at a smaller pilot location with only 14 tables and four patio areas. The 2,290 square foot restaurant reduced development costs by approximately $ 100,000, with fewer staffing requirements, and is on track to make $ 1.65M AUV and 16.5% of EBIT (earnings before interest and taxes).

“With a waterproofing period of 13 months from the Clemmons Unit Level Economics, we were able to maintain the casual dining feel, but with a quick, casual box size and some hybrid operations, ”Ballas said. “By expanding our data, we are currently testing a Clemmons model in a total fast casual operations model on our existing campus serving the University of North Carolina at Greensboro and its immediate market under new management. With the prospect of expanding outside of our current south-eastern markets, we have the data to further run a condensed ECW + G model with a limited fan-preferred menu approach designed to reduce development costs and workforce while maintaining our core philosophy of driving the economy at the unit level. “

This incubator step even caught the attention of a 23-year veteran who served as a multi-unit supervisor for a large multi-unit operator Taco Bell in the Triad area and the southeast, which took over. the Tate Street Greensboro campus. site. Franchisee Hamid Taheri found that Ballas management was aligning with the direction of the industry, a reduction to maximize efficiency.

As the second test site, the UNCG campus location has converted to a fast-paced, casual restaurant with a take-out counter, a reduced menu, and a take-out section. This rejuvenated fast food restaurant concept with a proven unit-level business model and 26-year infrastructure behind it, has the growth potential to generate the same, if not greater economy, with the restaurant model. full-service condensed casual.

“This restructured model addresses long-term real estate issues, streamlines the cost of kitchen equipment, operates with less manpower, and provides quick occasional benefits, while operating at a reduced full service level,” said Ballas. “When we enter the market in 2022, qualified franchise partners will have two popular opportunities, a higher volume FSR and proven fast casual units that can be dispersed across a region, averaging around 2,300 to 3. 000 square feet. “

About East Coast Wings + Grill

East Coast Wings + Grill is a full-service family-friendly restaurant franchise that highlights bison wings. The carefully crafted menu also offers a variety of other options to satisfy the taste buds of every family member. With over 60 locations nationwide currently in operation or in various stages of development, the franchise recently secured a # 1 spot on Restaurant business magazine “Future 50” list of the fastest growing mid-size restaurant chains in the United States for the second year in a row. Contractor the magazine also named East Coast Wings + Grill one of the nation’s top franchise investments, and Franchise hours The magazine ranked the company 383rd on its “Top 200+” list of the most revenue-generating US franchises. The concept has also been recognized by The franchise grade and Franchise Business Review for transparency during the franchise sales process, franchisee support and overall franchisee satisfaction. For more information on East Coast Wings + Grill or its franchise opportunities, visit or

SOURCE East Coast Wings + Grill