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Fight Bots and Mortgages with Confidence: Behind the Scenes of the Latest Quicken Loans Ad

By on March 23, 2021 0
Recently, Quicken Loans launched a new advertising campaign for Rocket Mortgage.

In each ad, we feature someone who is exceptionally talented and confident in their job and hobby, but in need of a mortgage loan boost. Fortunately, the simple process of Rocket mortgage helps them understand all the details so that they can feel confident again.

For one of our first commercials, we created a character named Sarah. She’s not only the best fifth-grade teacher in the world, she also builds competitive combat robots (yes, she’s pretty awesome).

To bring this unique story to life, we teamed up with Jeff Vasquez and his sons, Matthew and Jason Vasquez to create Sarah’s champion robot.

We recently met Vasquez, who appeared on the ABC show Combat robots, to talk about this unique partnership and get some insider’s advice on how he designed Sarah’s vicious robot, how technology plays a role in his industry, and what trust means to him.

How did you start to create combat robots?

I have always been very mechanically inclined and loved competition. I was racing rc boats at a very high level and one of my sponsors had a flyer for the first Battlebots tournament. I couldn’t go but saw the pay-per view of the event and was hooked.

My first event was BB 3.0 at Treasure Island in 2002. I entered 2 bots, a light “Matt’s Bammer” named after my oldest son and “Deb Bot” named after my wife.

Have you ever created combat robots for advertisements?

It was my first BB type commercial but I did BB episodes for “The Big Bang Theory”, “Zoey 101”, “Lab Rats”, “1000 Ways to Die”, “Machinima” and others.

What was your first thought when you were contacted to create a bot for a mortgage advertisement?

I was very excited and flattered to be invited to do the publicity. I love creating bots and getting paid to do so is just the icing on the cake!

What was your inspiration for the combat robot look?

The look of the combat robot was actually proposed and approved by the director. He had pictures and ideas of what that “should” look like based on the BB show. I have suggested some changes that might add a bit of realism and help with the functionality. We did about 6 iterations before coming up with the final design.

We see ourselves as a technology company that grants mortgages. There is a lot of technology involved in building and operating a combat robot. What are you doing to stay ahead of the technology?

Technology is a delicate thing. Just because you can do it doesn’t mean you have to.

In the world of Rocket Mortgage, it seems to me that the most important thing is that the technology actually improves the user experience and adds efficiency and reliability to your operation.

It’s pretty much the same for us. The engines, electronics, batteries, etc. are mostly state of the art, but have been combat tested to give us the power, efficiency and reliability we need to stay in. the battle. Our user experience is for the public. The better our weapons work, the more entertaining the destruction.

Was there something specific that you wanted, technologically or aesthetically, to make sure the Rocket Mortgage bot had?

The ceiling saw was really cool. I’m glad we were able to put it in the bot! We have successfully integrated it into several of our current combat robots. It seems a lot easier to do than it is.

A unique aspect of the design was that the saw blade was locked and hidden in the robot until we activated it and it cut the other robot. I’ve never seen this incorporated into a combat robot before. Usually the blade is on the outside of the bot.

This ad really emphasizes living with confidence, including your mortgage. How do you think trust impacts your world in building and fighting robots?

Battlebots are not for the lowly.

You must have equal amounts of intellect, creativity, and confidence in your design. You literally build on your combat experience and learn from your mistakes. When you win, it gives you confidence.

I can say from personal experience that a mortgage is one of the the most important decisions you will make in your life! There are several elements that lead to the mortgage. You have to build and save for the down payment, find the house, use your intellect to understand the paperwork and calculate the numbers, and be confident in your decisions to sign the paperwork.

To be successful in Battlebots and in life, you need to have confidence in yourself and ALL of your abilities.

Whether you are building and fighting robots, training in your daily job, or entering the world of buying or refinancing a home for the first time, you will need confidence. If the world of mortgages seems a little intimidating, don’t stress. With Rocket mortgage We will make your mortgage as easy as possible for you with confidence.

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